9780471635277
Marketing Theory: Evolution and Evaluation
Jagdish N. Sheth; Dennis E. Garrett; David M. Gardner; David Morgan Gardner
ISBN 13: 9780471635277
Publisher: John Wiley & Sons Inc
Publication Date: 1988
Binding: Hardcover
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This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
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Marketing Theory: Evolution and Evaluation (ISBN: 0471635278 / 0-471-63527-8) Sheth, Jagdish N.;Garrett, Dennis E.;Gardner, David M.;Gardner, David Morgan Quantity Available: 10
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Marketing Theory: Evolution and Evaluation (ISBN: 0471635278 / 0-471-63527-8) Sheth, Jagdish N.;Garrett, Dennis E.;Gardner, David M.;Gardner, David Morgan Quantity Available: 1
Book Description: John Wiley and Sons, 2012. Paperback. Book Condition: New. 9.34 by 6 inches. (00256 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 1988-10-05 00:00:00} [ships from USA takes 8-14 days to Europe] Lang=English accessory:NO ACCESSORY (Paperback ). Bookseller Inventory # AF0471635278 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Theory Evolution and Evaluation (ISBN: 0471635278 / 0-471-63527-8) Sheth, Jagdish N.;Garrett, Dennis E.;Gardner, David M.;Gardner, David Morgan Quantity Available: 3
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Marketing Theory: Evolution and Evaluation (Paperback) (ISBN: 9780471635277) Sheth, Jagdish N.;Garrett, Dennis E.;Gardner, David M.;Gardner, David Morgan Quantity Available: 10
Book Description: John Wiley and Sons Ltd, 1988. Paperback. Book Condition: New. 229 x 154 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom--cited works. Graduate students and marketing professionals will find this a stimulating and practical work. Bookseller Inventory # APC9780471635277 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Theory: Evolution and Evaluation (ISBN: 0471635278 / 0-471-63527-8) Sheth, Jagdish N.;Garrett, Dennis E.;Gardner, David M.;Gardner, David Morgan Quantity Available: 1
Book Description: Wiley 1988-08-16, 1988. Paperback. Book Condition: New. 0471635278. Bookseller Inventory # 519787 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Theory: Evolution and Evaluation (ISBN: 0471635278 / 0-471-63527-8) Sheth, Jagdish N.;Garrett, Dennis E.;Gardner, David M.;Gardner, David Morgan Quantity Available: 1
Book Description: 1988. Paperback. Book Condition: New. 1st. 161mm x 19mm x 237mm. 256 pages. 0.508. Bookseller Inventory # 9780471635277 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Theory (ISBN: 9780471635277) Sheth, Jagdish N.;Garrett, Dennis E.;Gardner, David M.;Gardner, David Morgan Quantity Available: 2
Book Description: John Wiley and Sons, 1988. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FW-9780471635277 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Theory (ISBN: 9780471635277) Sheth, Jagdish N.;Garrett, Dennis E.;Gardner, David M.;Gardner, David Morgan Quantity Available: 2
Book Description: John Wiley and Sons, 1988. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FW-9780471635277 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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