9780471641735

Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever

ISBN 10: 0471641731 / 0-471-64173-1
ISBN 13: 9780471641735
Publisher: John Wiley & Son Ltd
Publication Date: 1998
Binding: Hardcover
Editorial Reviews:
Synopsis:
A practical guide to best practices in the revolutionary new marketing strategy that's sweeping the business world

Relationship marketing is all about forging strong, enduring and unique relationships with a core of most valuable customers. This book explains how to implement a relationship marketing program in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management, or the forging of relationships with investors, suppliers, and employees, as well as customers.

IAN GORDON (Toronto, Ontario) is a partner in Convergence Management Consultants, Ltd., a firm specializing in marketing strategy. Previously with Ernst & Young, he is founder and President of the Association for the Advancement of Relationship Marketing.


 

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Relationship Marketing New Strategies Techniques and Technologies to Win the Customers You Want and Keep Them Forever (ISBN: 9780471641735)
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Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever (ISBN: 0471641731 / 0-471-64173-1)
Gordon, Ian H.
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