9780471641735
Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever
Ian H. Gordon
ISBN 13: 9780471641735
Publisher: John Wiley & Son Ltd
Publication Date: 1998
Binding: Hardcover
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A practical guide to best practices in the revolutionary new marketing strategy that's sweeping the business world
Relationship marketing is all about forging strong, enduring and unique relationships with a core of most valuable customers. This book explains how to implement a relationship marketing program in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management, or the forging of relationships with investors, suppliers, and employees, as well as customers.
IAN GORDON (Toronto, Ontario) is a partner in Convergence Management Consultants, Ltd., a firm specializing in marketing strategy. Previously with Ernst & Young, he is founder and President of the Association for the Advancement of Relationship Marketing.
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Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever (ISBN: 0471641731 / 0-471-64173-1) Gordon, Ian H. Quantity Available: 1
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Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever (ISBN: 0471641731 / 0-471-64173-1) Gordon, Ian H. Quantity Available: 1
Book Description: Wiley, 1998. Hardcover. Book Condition: New. BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 9012975 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever (ISBN: 0471641731 / 0-471-64173-1) Gordon, Ian H. Quantity Available: 1
Book Description: Wiley, 1998. Hardcover. Book Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 9025030 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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