9780471744832
How to Sell at Margins Higher Than Your Competitors: Winning Every Sale At Full Price, Rate, Or Fee
William T. Brooks
ISBN 13: 9780471744832
Publisher: John Wiley & Sons Inc
Publication Date: 2005
Binding: Hardcover
Your Satisfaction is Guaranteed:
A revision of the self-published phenomenon that sold 50,000 copies
Every business in every industry faces the specter of lower-priced competition. In order to maintain healthy margins, most companies can't drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower-priced competitor. Readers will learn why price isn't the final determinant of whether a customer buys a product; how to build a great customer service program; how to defeat the arguments of customers who buy on price; and how to price products appropriately. In addition, this handy resource also includes real-world examples and situations that will help salespeople sell anything, no matter what the price.
Lawrence L. Steinmetz, PhD (Boulder, CO), is President of High Yield Management, Inc. and the author of twelve previous books. He is the nation's foremost authority on selling products and services at prices higher than one's competitors. William T. Brooks (Greensboro, NC) is regarded as one of the world's foremost authorities on sales and sales management. His clients have included Microsoft, IBM, Bank of America, Office Depot, BMW, General Motors, and Hewlett-Packard. He is the author of 14 prior books.
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How to Sell at Margins Higher Than Your Competitors : Winning Every Sale at Full Price, Rate, or Fee (ISBN: 0471744832 / 0-471-74483-2) Brooks, William T. Quantity Available: 1
Book Description: Wiley. Hardcover. Book Condition: New. 0471744832 Not remainder. Packaged carefully for shipping. Ships within 24 hours with tracking. Remarkably fast shipping. Satisfaction guaranteed!!. Bookseller Inventory # SKU1009717 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee (Hardback) (ISBN: 9780471744832) Brooks, William T. Quantity Available: 10
Book Description: John Wiley and Sons Ltd, United States, 2005. Hardback. Book Condition: New. 223 x 173 mm. Brand New Book with Free Worldwide Delivery. Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re--learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople." ----Bill Scales, CEO, Scales Industrial Technologies, Inc. "As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, a business is a game of margins .not a game of volume!a " ----John K. Harris, CEO, JK Harris Company, LLC "If you live and die on price, this book could be your only lifeline." ----Tom Reilly, CSP, author of Value--Added Selling and Crush Price Objections "How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return.This booka s well--researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence." ----Joe Bracket, President, Power Equipment Company "I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do----like maintaining margins. This book is a a wow!a that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book." ----George C. Giessing, President, Brusco--Rich, Inc. "This energizing book is the a right stuffa for every sales force. It should be a required study for every executive and sales professional who seeks to be successful." ----David R. Little, Chairman and CEO, DXP Enterprises, Inc. Bookseller Inventory # AAC9780471744832 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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How to Sell at Margins Higher Than Your Competitors : Winning Every Sale at Full Price, Rate, or Fee (ISBN: 0471744832 / 0-471-74483-2) Brooks, William T. Quantity Available: 4
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How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee (ISBN: 0471744832 / 0-471-74483-2) Brooks, William T. Quantity Available: 1
Book Description: 2005. Hardcover. Book Condition: New. 161mm x 25mm x 233mm. 258 pages. 0.472. Bookseller Inventory # 9780471744832 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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How to Sell at Margins Higher Than Your Competitors (ISBN: 9780471744832) Brooks, William T. Quantity Available: 2
Book Description: John Wiley and Sons, 2005. Hardback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FW-9780471744832 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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