9780471772729
Public Relations for Dummies
Eric Yaverbaum; Robert W. Bly; Ilise Benun
ISBN 13: 9780471772729
Publisher: For Dummies
Publication Date: 2006
Binding: Softcover
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This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. In addition, using PR globally and incorporating the techniques of buzz marketing into PR campaigns are also covered. Further, many of the forms and other resources originally included in the first edition’s CD-ROM have been incorporated into the 2nd Edition’s text.
Eric Yaverbaum (New York City, NY) is cofounder and President of Jericho Communications, a New York City-based PR firm. Robert Bly and Ilise Benun are both New York communications professionals.
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Book Description: John Wiley and Sons Ltd, United States, 2006. Paperback. Book Condition: New. 2nd Revised edition. 232 x 187 mm. Brand New Book with Free Worldwide Delivery. Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisis. Bookseller Inventory # AAH9780471772729 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: John Wiley and Sons Ltd. Paperback. Book Condition: new. BRAND NEW, Public Relations For Dummies (2nd Revised edition), Eric Yaverbaum, Robert W. Bly, Ilise Benun, Richard Kirshenbaum, Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisis. Bookseller Inventory # B9780471772729 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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