Styles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additiional 13 added especially for this edition.
These 113 ads are proven salesmen?almost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language and?first and foremost?sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos.
You learn the salient facts behind these ads as well, often expressed in the words of the originator himself. Men who understood intuitively the workings of mass persuasion techniques long before they became widespread describe their own thoughts, reasonings, and hunches. Earnest Elmo Calkins tells about his experiences in creating Phoebe Snow for the Lackawanna Railroad. Bruce Barton tells about his work on the "Five Foot Shelf" ad, which increased eight-fold the number of coupons received. David Ogilvy describes his campaigns for Hathaway Shirts and Rolls Royce. Raymond Rubicam tells of Squibb's "Priceless Ingredient." More than 100 ads tell better than any textbook or professional analysis exactly what is the secret ingredient that makes an ad "click" when a thousand others fail.
"synopsis" may belong to another edition of this title.
More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
"About this title" may belong to another edition of this title.
Book Description Dover Pubns, 1959. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # V0-9780486205403
Book Description Dover Publishers. Book Condition: New. Brand New. Bookseller Inventory # 0486205401
Book Description Dover Publications, 2012. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Discover how the most successful ads came into being, explained in their creators' own words. Illustrated products include Rolls Royce automobiles, Lux Soap, Coca-Cola, Campbell's Soup, and many others. Bookseller Inventory # ABE_book_new_0486205401
Book Description Dover Publications, 2012. Paperback. Book Condition: New. 2. Bookseller Inventory # DADAX0486205401
Book Description Dover Publications, 2012. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-027-10-7365407
Book Description Dover Publications, 1959. Paperback. Book Condition: Brand New. 2nd edition. 233 pages. 10.75x8.00x0.75 inches. In Stock. Bookseller Inventory # 0486205401
Book Description Dover Publications, 2012. Paperback. Book Condition: New. Bookseller Inventory # P110486205401