9780486205403

The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did

Watkins, Julian

ISBN 10: 0486205401 / 0-486-20540-1
ISBN 13: 9780486205403
Publisher: Dover Publications
Publication Date: 2012
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.

Editorial reviews may belong to another edition of this title.
 

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Watkins, Julian
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The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did (Paperback) (ISBN: 9780486205403)
Watkins, Julian
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Book Description: Dover Publications Inc., United States, 2012. Paperback. Book Condition: New. 2nd Revised edition. 274 x 200 mm. Brand New Book. Styles in advertising will change, but there is no copywriter, artist or campaign-planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additional 13 added especially for this edition. These 113 ads are proven salesmen -- almost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language and -- first and foremost -- sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos. Bookseller Inventory # AAC9780486205403

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The 100 Greatest Advertisements 1852-1958 (Paperback) (ISBN: 0486205401 / 0-486-20540-1)
Watkins, Julian
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Book Description: Paperback. Book Condition: New. 2nd. 200mm x 274mm x 14mm. Paperback. More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.543. Bookseller Inventory # 9780486205403

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The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did (ISBN: 0486205401 / 0-486-20540-1)
Watkins, Julian
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The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did (ISBN: 0486205401 / 0-486-20540-1)
Watkins, Julian
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ISBN 13: 9780486205403
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The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did (Paperback) (ISBN: 9780486205403)
Watkins, Julian
ISBN 10: 0486205401
ISBN 13: 9780486205403
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Book Description: Dover Publications Inc., United States, 2012. Paperback. Book Condition: New. 2nd Revised edition. 274 x 200 mm. Brand New Book. Styles in advertising will change, but there is no copywriter, artist or campaign-planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additional 13 added especially for this edition. These 113 ads are proven salesmen -- almost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language and -- first and foremost -- sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos. Bookseller Inventory # AAC9780486205403

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