Fundamentals of Layout for Newspaper and Magazine Advertising, for Page Design of Publications and for Brochures - Softcover

9780486212791: Fundamentals of Layout for Newspaper and Magazine Advertising, for Page Design of Publications and for Brochures
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Many illustrations to teach how to "catch the eye" in advertisement. And what is ultimately responsible for capturing the reader's attention may not be the picture or a catchy headline or striking typeface, but the total design, the overall interplay of the verbal and pictorial elements, the layout for the ad. This unique volume devoted exclusively to layout design, sets forth the conditions of good, fresh, inventive design and the means of achieving it time an time again.

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Language Notes:
Text: English, German (translation)

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  • PublisherDover Pubns
  • Publication date1971
  • ISBN 10 0486212793
  • ISBN 13 9780486212791
  • BindingPaperback
  • Number of pages124
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Franz Hermann Wills
Published by Dover Pubns (1971)
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Wills, Franz Hermann
Published by Dover Pubns (1971)
ISBN 10: 0486212793 ISBN 13: 9780486212791
New Softcover Quantity: 1
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