Public Relations Cases - Softcover
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
"synopsis" may belong to another edition of this title.
About the Author:
Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.
Review:
"The variety of cases assures that at least one section will attract the interest of every student, possibly encouraging him or her to consider specializing in that area."
"It fit the needs of the case studies course and gives broad application to the various types of public relations practice as well as a chance for students to understand real case examples."
"The use of the ROPE theory throughout the book provides students with an integrated look at home to develop campaigns and how to analyze PR work. I also appreciate the clear explication of output and impact objectives, a very useful concept that helps students understand the business side of PR."
"It provides real cases that show innovation and which can be studied for application in real situations."
"It fit the needs of the case studies course and gives broad application to the various types of public relations practice as well as a chance for students to understand real case examples."
"The use of the ROPE theory throughout the book provides students with an integrated look at home to develop campaigns and how to analyze PR work. I also appreciate the clear explication of output and impact objectives, a very useful concept that helps students understand the business side of PR."
"It provides real cases that show innovation and which can be studied for application in real situations."
"About this title" may belong to another edition of this title.
- PublisherCengage Learning
- Publication date2006
- ISBN 10 0495050288
- ISBN 13 9780495050285
- BindingPaperback
- Number of pages464
- Rating
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Public Relations Cases
Published by
Wadsworth Publishing Company
(2006)
ISBN 10: 0495050288
ISBN 13: 9780495050285
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.55. Seller Inventory # G0495050288I3N00
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Stock Image
Public Relations Cases
Published by
Wadsworth Publishing Company
(2006)
ISBN 10: 0495050288
ISBN 13: 9780495050285
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.55. Seller Inventory # G0495050288I5N00
Buy Used
US$ 16.08
Convert currency
Stock Image
Public Relations Cases
Published by
Wadsworth Publishing Company
(2006)
ISBN 10: 0495050288
ISBN 13: 9780495050285
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.55. Seller Inventory # G0495050288I5N00
Buy Used
US$ 16.08
Convert currency