The Challenge of Effective Speaking (14th International Edition) - Softcover

9780495504405: The Challenge of Effective Speaking (14th International Edition)
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All of the skills that will help you become a confident speaker and conquer speaking anxiety, are thoroughly covered in this book.

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About the Author:
Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber is Associate Professor Emeritus of Management at Northern Kentucky University. In addition to consulting with various civic, professional and business organizations, she has published numerous journal articles and has presented papers at many communication and management conferences. She is a coauthor of COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM and SPEAK--all published by Cengage--and is author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. She holds an M.A. in Speech Communication as well as an M.B.A. and a Ph.D. in Organizational Behavior from the University of Cincinnati.

Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is coauthor of COMMUNICATE!, COMM, SPEAK and THE CHALLENGE OF EFFECTIVE SPEAKING--all published by Cengage.
Review:
"The Challenge of effective Speaking is a very user friendly book that highlights the most important areas for an introductory public speaking course. The examples are relevant and the feedback from my students over the years has been very positive."

"The outlining of the chapters is superb. It is easy to take notes from the chapter and see what the main points and sub points are. The Reflect on Ethics examples are real life scenarios that students (and instructors) can relate to. They are relevant, timely and can be a great impetus for classroom discussion. I feel this is an excellent introductory book for the public speaking student. The sample speeches are excellent multimedia tools for the students use as role models."

"I like the Verderber approach of combining speaker apprehension with good speech preparation. There is a good deal of merit to the suggestion that students can reduce apprehension by proper planning... Overall, I like the way the text illustrates the constituent parts of a properly organized and outlined speech."

"The text is both student-friendly and teacher-useful. It is well-written and provides sensible, up-to-date information in a pleasing manner. The support available is excellent in terms of multimedia, web, and CD."

"The Challenge of Effective Speaking is a good basic public speaking textbook that is clearly written, is easy for student to read and understand, is attractively laid out, and covers the important material as well as or better than any other speech textbook I have examined."

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  • PublisherThomson Learning
  • Publication date2007
  • ISBN 10 0495504408
  • ISBN 13 9780495504405
  • BindingPaperback
  • Number of pages340
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9780495502173: The Challenge of Effective Speaking (Available Titles CengageNOW)

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ISBN 10: 0495504408 ISBN 13: 9780495504405
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