Business and Professional Communication in a Digital Age (New 1st Editions in Communication Studies) - Softcover

9780495807988: Business and Professional Communication in a Digital Age (New 1st Editions in Communication Studies)
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BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, First Edition, is a comprehensive instructional package designed to build your business and professional communication competence. The interactive, multimedia nature of this text - available in print and online - emphasizes traditional and contemporary topics germane to business and professional contexts. The engaging online modules that accompany this text create an interactive, media-enhanced experience in the classroom, allowing you to develop an in-depth understanding of business and professional communication in the 21st century.

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About the Author:
Jennifer Waldeck (Ph.D., University of California, Santa Barbara) is an Assistant Professor of Communication at Chapman University, in Orange, California, where she teaches undergraduates and is on the core faculty of the M.S. program in Health and Strategic Communication. She specializes in instructional and organizational communication research, with an emphasis on the effective use of new and emerging technologies for learning purposes. Her research has appeared in such journals as Communication Monographs, Communication Education, The Journal of Applied Communication Research, Communication Research Reports, and The Journal of Business Communication. She is the author of more than 100 research articles, chapters, instructional texts, professional reports, and proprietary instructional packages. Before joining the faculty of Chapman, Waldeck was the Director of Curriculum Development for Scher Group, a Cleveland-based consulting firm. Waldeck continues to provide research, consulting, and training for a variety of organizations in the automotive, real estate, and healthcare industries. Today, she regularly teaches undergraduate courses in business and professional communication, organizational communication, persuasion and social influence, research methods., and graduate seminars on training, consulting, and corporate communication skills for the healthcare industry.
Review:
"I think this text is highly timely and valuable in that we need fresh material to keep our students interested and invested in their education. . . . It truly is an excellent work that goes beyond the average text. It is rather exciting."

"I will be among the very early adopters of this book. It's the quintessential book on 21st-century business and professional communication. The authors succeed in pulling together layers and layers of integrated business communication concepts, topics, issues, and broad competencies at the heart of professional excellence."

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  • PublisherCengage Learning
  • Publication date2012
  • ISBN 10 0495807982
  • ISBN 13 9780495807988
  • BindingPaperback
  • Edition number1
  • Number of pages400
  • Rating

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