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9780500515020

New Ornamental Type: Decorative Lettering in the Digital Age

Heller, Steven; Anderson, Gail Author

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Words becoming pictures: a rich typographical resource of images and inspiration for designers.

Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything that is visually provocative.

Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed.

New Ornamental Type is an essential reference for practitioners and students, and for anyone who appreciates the sheer delight of type as illustration. 272 color and 88 black-and-white illustrations

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About the Author:

Steven Heller is co-chair of the MFA Design: Designer as Author+Entrepreneur program at New York's School of Visual Arts. He is the author, editor and co-editor of more than one hundred books on design and popular culture.

Gail Anderson is a designer, educator, and writer. She teaches in the MFA and undergraduate programs at the School of Visual Arts, New York, and has written for blogs and magazines, including Imprint and Uppercase. She is the former creative director of design at SpotCo, New York, and the former senior art director at Rolling Stone magazine.

About the Author:

Steven Helleris co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. His many previous books includeTypographic Universe, New Modernist Type, and Scripts.

Gail Anderson is creative director of design at SpotCo, New York, and a former senior art director of Rolling Stone magazine.

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Heller, Steven; Anderson, Gail Author
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Book Description Thames & Hudson, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Words becoming pictures: a rich typographical resource of images and inspiration for designers. Bookseller Inventory # ABE_book_new_0500515026

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Book Description Thames Hudson Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 254 x 251 mm. Language: English Brand New Book. New Ornamental Type presents a dazzling kaleidoscope of highly animated text and type samples across a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity and monuments are just a few of the creative allusions in the hundreds of dramatic and intricate examples inspired by nature, history and just about anything that is visually expressive. The book begins with a historical outline of ornament and its evolution through the major creative periods from the beginnings of the 20th century to the present. The heart of the book contains hundreds of contemporary examples from around the world, organized into three sections, each with a brief essay introducing the background, influences and outstanding aspects of the graphic works. Bookseller Inventory # AAS9780500515020

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