9780521407861
The Nature and Origins of Mass Opinion
John Zaller
ISBN 13: 9780521407861
Publisher: Cambridge Univ Pr
Publication Date: 1992
Binding: Softcover
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In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions.
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Nature & Origins of Mass Opinion (ISBN: 0521407869 / 0-521-40786-9) Zaller, John Quantity Available: 1
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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) (ISBN: 0521407869 / 0-521-40786-9) Zaller, John Quantity Available: 2
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Book Description: CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 1992. Paperback. Book Condition: New. 228 x 152 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct 'preference statements' on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them.Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time. Bookseller Inventory # APC9780521407861 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) (ISBN: 0521407869 / 0-521-40786-9) Zaller, John Quantity Available: 1
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Book Description: Cambridge University Press 1992-08-28, 1992. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-00434661 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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