Strategic Management of Technology and Innovation, International Edition - Softcover
THE STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION, 2e, International Edition explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization’s overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
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Part I: LAYING THE FOUNDATION. General Electric: Changing with the Times. 1. Management of Technology and Innovation: An Overview. 2. Strategy Process and the Management of Technology and Innovation. Appendix 1: Social Responsibility and the Management of Technology and Innovation. Part II: INNOVATION: INTERNAL STRATEGY. GlaxoSmithKline: Successful Internal Innovation. 3. Innovation: Planning. 4. Internal Innovation: Implementation. 5. Innovation: Evaluation and Control. Appendix 2: Innovation: Project Management and New Product Development. Part III: OBTAINING TECHNOLOGY: EXTERNAL STRATEGY. Acer Group: A Family of Brands. 6. Obtaining Technology: Planning. 7. Obtaining Technology: Implementation. 8. Obtaining Technology: Evaluation and Control. Appendix 3: Managing Platforms and Portfolios of Technology. Part IV: BUILDING STRATEGIC MTI SUCCESS. Google: A Pattern of Success. 9. Building Capabilities for MTI Success. 10. Organizational Learning and Knowledge Management. Appendix 4: Waves of Innovation and Predicting the Future.
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- PublisherSouth Western College
- Publication date2010
- ISBN 10 0538481730
- ISBN 13 9780538481731
- BindingPaperback
- Edition number2
- Number of pages420
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Strategic Management of Technology and Innovation, International Edition
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Strategic Management of Technology and Innovation, International Edition
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Strategic Management of Technology and Innovation, International Edition
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Book Description Condition: Acceptable. Used - Acceptable. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-Q-023-02162
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Book Description Softcover. 2nd ed., international ed. 388 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. AB-3755 9780538481731 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2377418
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