9780538828239

Strategic Marketing Management: Text and Cases

O. C. Ferrell; George H. Lucas; David Luck

ISBN 10: 0538828234 / 0-538-82823-4
ISBN 13: 9780538828239
Publisher: South-Western Pub
Publication Date: 1993
Binding: Hardcover
 

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Strategic Marketing Management (ISBN: 9780538828239)
Ferrell, O. C.;Lucas, George H. Jr.;Luck, David
ISBN 10: 0538828234
ISBN 13: 9780538828239
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2.
Strategic Marketing Management: Text and Cases (ISBN: 0538828234 / 0-538-82823-4)
Ferrell, O. C.;Lucas, George H. Jr.;Luck, David
ISBN 10: 0538828234
ISBN 13: 9780538828239
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