9780618463510
Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds
Susan Gregory Thomas
ISBN 13: 9780618463510
Publisher: Houghton Mifflin Harcourt
Publication Date: 2007
Binding: Hardcover
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An investigative journalist analyzes the diverse ways in which marketers and promoters exploit infants and toddlers and the potentially damaging impact of that exploitation on the family and society as a whole, from using the latest research in child development to sell directly to young children to transforming youngsters into consumers at an alarmingly early age. 50,000 first printing.
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