9780684854236
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
Bernd H. Schmitt
ISBN 13: 9780684854236
Publisher: Free Pr
Publication Date: 1999
Binding: Hardcover
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The author of "Marketing Aesthetics" now offers a manifesto for the new age of experiential marketing, building on sensory, affective, and cognitive associations. 25 photos.
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