America's Stupidest Business Decisions: 101 Blunders, Flops, and Screwups
ISBN 13: 9780688151522
Publisher: William Morrow & Co
Publication Date: 1997
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Americaıs Stupidest Business Decisions is a hilarious and hugely entertainingselection of absolutely true business blunders. Covering inane inventions, miserableproduct flops, promotional bungles, and disastrous investment decisions, this is avery smart and witty celebration of noble business ventures that turned intohumiliating flops. Did you know about the time the NYNEX telephone company inadvertently mailed millions of phone-card customers postcards with their ıhighly confidential PIN numbers right on the card where anyone could see them? Or that after twenty years in the automobile business, the Vector Aeromotive Corporation built just twenty-two cars-and lost more than $29 million-in its quest to produce the worldıs fastest, most luxurious, most expensive sports cars? Offering a wonderful assortment of classic business duds such as the Ford Edsel, New Coke, the healthy cigarette, everlasting shoes, and throwaway paper clothing, Americaıs Stupidest Business Decisions exposes the howlers you never saw on the evening news-even though they were committed by some of the countryıs largest corporations and most famous characters.
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