Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must - Softcover

9780688178055: Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must
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America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "dermarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age.

A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live.

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About the Author:
Featured in the PBS documentary Affluenza, Kalle Lasn, whose documentaries have been broadcast on PBS, CBC, and around the world, has won 15 international awards, and has been profiled in Time. As publisher of Adbusters magazine and founder of Media Foundation and Powershift Advertising Agency, Lasn has launched social marketing campaigns like Buy Nothing Day and TV Turnoff Week. He and his wife, Masako Tominaga, make their home in Vancouver, Canada.
Review:
"A brilliant and essential manual for our species."--David C. Korten, author of "The Post-Corporate World: Life After Capitalism"This is the culture jammer's call to reverse the suicidal consumer binges while there is still time."--George Gerbner, founder of the Cultural Environment Movement"Kalle Lasn is callenging the mental stranglehold of advertising culture."--Polly Ghazi, "Resurgence magazine

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  • PublisherWilliam Morrow Paperbacks
  • Publication date2000
  • ISBN 10 0688178057
  • ISBN 13 9780688178055
  • BindingPaperback
  • Number of pages272
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Book Description Paperback. Condition: new. Paperback. America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "dermarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age.A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live. An award-winning media analyst and social critic, planner of TV Turnoff Week, offers a guide to changing current thinking to avoid the corporate media hype, shaped by brand-names, celebrities and empty gloss, that defines our modern culture. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780688178055

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