9780694516285

Focus: The Future of Your Company Depends on It

Al Ries; Harper Audio Cassettes

ISBN 10: 0694516287 / 0-694-51628-7
ISBN 13: 9780694516285
Publisher: Harperaudio
Publication Date: 1996

Editorial Reviews:
Synopsis:

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.

With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.

Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.


 

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1. Focus (ISBN: 0694516287 / 0-694-51628-7)
Ries, Al;Harper Audio Cassettes
ISBN 10: 0694516287
ISBN 13: 9780694516285
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Book Description: HarperAudio. Book Condition: Used - Very Good. In great shape, may have light wear. Bookseller Inventory # 6-I-1-0787

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2. Focus (ISBN: 0694516287 / 0-694-51628-7)
Ries, Al;Harper Audio Cassettes
ISBN 10: 0694516287
ISBN 13: 9780694516285
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Book Description: HarperAudio 3/19/1996., 1996. Audiobook Cassette. Book Condition: Good. 0694516287 fast shipping . excelllent service , previous library material. Bookseller Inventory # R17-2503200920803

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3. Focus (ISBN: 0694516287 / 0-694-51628-7)
Ries, Al;Harper Audio Cassettes
ISBN 10: 0694516287
ISBN 13: 9780694516285
Bookseller: North American Rarities (Las Vegas, NV, U.S.A.)
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Book Description: Harperaudio, 1996. Audio. Book Condition: Very Good with no dust jacket. 2 Cassettes, with a run time of approx. 3 hours; read by the author. 0.82 x 7.08 x 4.53 Inches Ries, whose previous books were authored with Jack Trout, writes his latest with research assistance from his daughter. Together they go after the management of some of the world's most easily recognized firms, including PepsiCo and IBM. The authors use companies' experience as evidence that "focus" on the core businesses or products is the key to success in today's business environment, arguing that companies that remain focused, e. G. , Volvo or McDonald's, have a substantially better track record than those that have strayed from their "core" businesses. This thesis, which is illustrated liberally with examples from the business world, is thoroughly developed. The reader may not always agree with the authors' statements, but they are well made and worth considering. Bookseller Inventory # 21677

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