Marketing Management - Softcover
This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. This book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.
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About the Author:
Prof MC Cant Chair of Department: Department of Marketing and Retail Management, Unisa. Prof CH van Heerden Head of Department: Marketing, Logistics and Sport Management, Tshwane University of Technology.
"About this title" may belong to another edition of this title.
- PublisherJuta & Company
- ISBN 10 0702188573
- ISBN 13 9780702188572
- BindingPaperback
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Marketing Management
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Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00053936059
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Marketing Management: A South African Perspective
Published by
Juta and Company
(2010)
ISBN 10: 0702188573
ISBN 13: 9780702188572
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Softcover
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Book Description Softcover. Condition: Good. No Jacket. First Edition. Heavy, extra postage required unless posted within South Africa. Wraps are shelf rubbed with very small creases around the edges, a large vertical crease on the spine, and some markings. Binding is sound. No inscriptions or annotations. JHK. Our orders are shipped using tracked courier delivery services. Seller Inventory # c36cw
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Marketing Management
Published by
Juta & Company
(2012)
ISBN 10: 0702188573
ISBN 13: 9780702188572
Used
Paperback
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Book Description Paperback. Condition: Good. Reprint. Wraps are rubbed and marked.Damp marked.High-lliting.Annotation.Well bound.[R.K]. Our orders are shipped using tracked courier delivery services. Seller Inventory # 77tv
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Marketing Management
Published by
Juta & Company
(2010)
ISBN 10: 0702188573
ISBN 13: 9780702188572
Used
Paperback
First Edition
Quantity: 1
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Book Description Paperback. Condition: Good. First Edition. Wraps are rubbed and marked.High-liting.Annotation.Well bound.[R.K]. Our orders are shipped using tracked courier delivery services. Seller Inventory # 76tv
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