Advertising (The M & E handbook series) - Softcover

Frank Jefkins

9780712106641: Advertising (The M & E handbook series)
Softcover
ISBN 10: 0712106642 ISBN 13: 9780712106641
Publisher: MacDonald & Evans, 1985
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This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

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  • PublisherMacDonald & Evans
  • Publication date1985
  • ISBN 10 0712106642
  • ISBN 13 9780712106641
  • BindingPaperback
  • Number of pages248
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Other Popular Editions of the Same Title

9780273634355: Advertising (Frameworks)

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Publisher: Ft Pr, 1999
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  • 9780491007047: Advertising (Made Simple Books)

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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780712106641

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Jefkins, Frank
Published by Macdonald & Evans Ltd (1985)
ISBN 10: 0712106642 ISBN 13: 9780712106641
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