Advertising (M & E Handbook Series) - Softcover
This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.
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- PublisherTrans-Atlantic Pubns
- Publication date1991
- ISBN 10 0712108386
- ISBN 13 9780712108386
- BindingPaperback
- Edition number2
- Number of pages256
- Rating
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Advertising (M & E Handbook Series)
Published by
Trans-Atlantic Pubns
(1991)
ISBN 10: 0712108386
ISBN 13: 9780712108386
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Paperback
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Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004468937
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Advertising (M & E Handbook Series)
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Book Description Paperback. Condition: Very Good. Advertising (M & E Handbook Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780712108386
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Advertising (M & E Handbook Series)
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780712108386
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Advertising
Published by
Trans-Atlantic Pubns
(1991)
ISBN 10: 0712108386
ISBN 13: 9780712108386
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 39189471-20
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US$ 4.00
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Advertising (M & E Handbook Series)
Published by
Trans-Atlantic Publications
(1991)
ISBN 10: 0712108386
ISBN 13: 9780712108386
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Used: Acceptable. Second Edition. 0-7121-0838-6. This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world. A companion volume to "Marketing" and "Public Relations", this book has been written to cover the syllabus of the advertising exam of the London Chamber of Commerce. Each chapter concludes with a progress test to encourage the reader to assess their knowledge at each stage. Paperback - 1991 - fair condition, price clipped - - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, signed copies, non-fiction books delivered world wide. Isbn 0712108386. Seller Inventory # 15692
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Advertising (M and E Handbooks Ser.)
Published by
Pitman Publishing, London, United Kingdom
(1991)
ISBN 10: 0712108386
ISBN 13: 9780712108386
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Soft cover
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Book Description Soft cover. Condition: Very Good. Second Edition. Contents: Preface, Advertising and the Marketing Function, The Advertising Department, Types of Advertising, The Advertising Agency, Advertising Media: Above-the-line, Advertising Media: Below-the-Line, Sales Promotion, Sponsorship, Direct Mail and Direct. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). Seller Inventory # 012341
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