9780719050077
Designs on Modernity: Exhibiting the City in 1920s Paris
Tag Gronberg
ISBN 13: 9780719050077
Publisher: Manchester Univ Pr
Publication Date: 1998
Binding: Hardcover
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Designs on Modernity presents the 1925 Paris Exhibition as a key moment in attempts to update the image of Paris as "capital of the nineteenth century". At the Exposition Internationale des Arts Decoratifs et Industriels Modernes, Paris itself, as much as the commodity, was put on show. Tag Gronberg focuses on the exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and display for concepts of urban modernity. Here Le Corbusier's now famous Pavillon de L'Esprit Nouveau with its Plan Voisin for the redesign of Paris confronted another equally up-to-date city: Paris as "a woman's city, ' world center of fashion and shopping. Taking as her starting point one of the most dramatic 1925 exhibits, the rue des Boutiques which spanned the river Seine, Gronberg analyzes the contemporary significance of the small Parisian luxury shop. She shows how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city. This emphasis on shops and shopping casts new light on French visual culture of the 1920s as well as on the role of gender in formulations of early twentieth-century modernity.
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Designs on Modernity - Exhibiting the City in 1920's Paris (ISBN: 0719050073 / 0-7190-5007-3) Gronberg, Tag Quantity Available: 1
Book Description: Manchester University Press, Manchester & New York, 1998. Cloth. Book Condition: Fine. Dust Jacket Condition: Fine. First Edition. 6" x 9¼" (150mm x 235mm). xiv & 175 pages including index and heavily illustrated in the text from black and white photographs and facsimiles; bound in green cloth with gilt spine lettering. A fine and apparently unused copy. Bookseller Inventory # 015926 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Designs on Modernity: Exhibiting the City in 1920s Paris (ISBN: 0719050073 / 0-7190-5007-3) Gronberg, Tag Quantity Available: 1
Book Description: Manchester University Press, 1998. Hardcover. Book Condition: Fine. First Edition with dust jacket - rare and collectable - will send out 1 st class post. Bookseller Inventory # mon0000022270 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Designs on Modernity: Exhibiting the City in 1920s Paris (ISBN: 0719050073 / 0-7190-5007-3) Gronberg, Tag Quantity Available: 1
Book Description: Manchester Univ Pr, New York, New York, U.S.A. Hardcover. Book Condition: Fine. Dust Jacket Condition: Fine. Designs on Modernity: Exhibiting the City in 1920s Paris 1st Ed. Hardcover with DJ, 175p. Index and illustrated. Designs on Modernity presents the 1925 Paris Exhibition as a key moment in attempts to update the image of Paris as "capital of the 19th century." At the Exposition Internationale des Arts Décoratifs et Industriels Modernes, Paris itself, as much as the commodity, was put on show. Tag Gronberg focuses on the Exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and display for concepts of urban modernity. Here Le Corbusier's now famous Pavillon de L'Esprit Nouveau with its Plan Voisin for the redesign of Paris confronted another equally up-to-date city: Paris as "a woman's city," world centre of fashion and shopping. Taking as her starting point one of the most dramatic 1925 exhibits, the rue des Boutiques which spanned the river Seine, Gronberg analyses the contemporary significance of the small Parisian luxury shop. She shows how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city. Bookseller Inventory # 000435 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Designs on Modernity: Exhibiting the City in 1920s Paris (ISBN: 9780719050077) Gronberg, Tag Quantity Available: 1
Book Description: Manchester University Press, 1998. Bookseller Inventory # 858678 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Designs on Mdernity: Exhibiting the City in 1920s Paris. (ISBN: 0719050073 / 0-7190-5007-3) Gronberg, Tag Quantity Available: 1
Book Description: Manchester University Press, Manchester, 1998. First printing of the First UK Edition. A Fine tight unread copy in a Fine bright pictorial dust jacket. The author explores how Paris, using the Exposition Internationale des Arts Decoratis et Industrels Modernes as a backdrop, became the center of luxury as opposed to continuing the tradition of mass-production as a means of transforming the city into the world center of art, fashion and shopping. Gronberg emphasizes the importance of shops and shopping in developing what came to be known as "modernity." Catalog Coral. Bookseller Inventory # 18742 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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