An intriguing study of the mysteries of the road analyzes the complex social, physical, psychological, and technical factors that dictate how traffic works, why we drive the way we do, and what our driving reveals about us, discussing the unintended consequences of attempts to engineer safety, why plans to protect pedestrians can lead to more accidents, and more. Simultaneous.
"Backed by an impressive array of psychological, sociological, historical, anecdotal and economic research, the author's presentation is always engaging and often sobering...."
Publishers Weekly, 05/19/2008
"TRAFFIC is not a dry examination of highway engineering; it's a surprising, enlightening look at the psychology of human beings behind the steering wheels."
Mary Roach, New York Times Book Review, 08/10/2008