9780743249386

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

ISBN 10: 0743249380 / 0-7432-4938-0
ISBN 13: 9780743249386
Publisher: Free Pr
Publication Date: 2004
Binding: Hardcover
Editorial Reviews:
Synopsis:
The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, energizing brands, leveraging brand assets, and more.

 

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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 0743249380 / 0-7432-4938-0)
Aaker, David A.
ISBN 10: 0743249380
ISBN 13: 9780743249386
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 0743249380 / 0-7432-4938-0)
Aaker, David A.
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity [Hardcover] (ISBN: 0743249380 / 0-7432-4938-0)
Aaker, David A.
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Brand Portfolio Strategy Creating Relevance Differentiation Energy Leverage and Clarity (ISBN: 9780743249386)
Aaker, David A.
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 0743249380 / 0-7432-4938-0)
Aaker, David A.
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Book Description: Free Press, New York, 2004. 1/4 Cloth w/ Hardboard ... Book Condition: New. Dust Jacket Condition: Fine. 0743249380 348 pages. A new unread copy. U.S. orders are shipped from our Lewiston, New York location. Bookseller Inventory # 030281

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Brand Portfolio Strategy (ISBN: 9780743249386)
Aaker, David A.
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 0743249380 / 0-7432-4938-0)
Aaker, David A.
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BRAND PORTFOLIO STRATEGY (ISBN: 0743249380 / 0-7432-4938-0)
Aaker, David A.
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Book Description: Simon and Schuster. Book Condition: New. Brand New. Bookseller Inventory # 0743249380

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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Levera. (ISBN: 0743249380 / 0-7432-4938-0)
Aaker, David A.
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ISBN 13: 9780743249386
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity (ISBN: 9780743249386)
Aaker, David A.
ISBN 10: 0743249380
ISBN 13: 9780743249386
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Book Description: Simon Schuster Ltd, United Kingdom, 2004. Other book format. Book Condition: New. 240 x 153 mm. Brand New Book. With the explosion of brands in today s marketplace, a mastery of brand management has become essential to successful business strategy. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many companies don t know how to make the tough choices necessary to avoid the disorganized proliferation of brands and sub-brands that don t project a clear identity. Now, for the first time, David Aaker defines the structure and scope of the brand portfolio strategy firms must put in place to get the most from their brands. Cited as the most called-upon expert on branding in the United States by Advertising Week, Aaker shares tools and concepts for creating a well-articulated brand structure that supports strategy - replaces waste with synergy, confusion with clarity, and missed opportunities with leveraged assets. He shows how to: Keep brands relevant Energize and differentiate brands Grow by leveraging brand assets Participate in value and premium niches Filled with fresh case studies and examples form brand portfolio strategy pioneers - such as Coke, Citibank, Sony, Hewlett-Packard, Visa and Volvo - this book is a crucial addition to the literature. Bookseller Inventory # AAC9780743249386

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