9780743249386

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

ISBN 10: 0743249380 / 0-7432-4938-0
ISBN 13: 9780743249386
Publisher: Free Pr
Publication Date: 2004
Binding: Hardcover
Editorial Reviews:
Synopsis:

The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, energizing brands, leveraging brand assets, and more.


 

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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 0743249380 / 0-7432-4938-0)
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 0743249380 / 0-7432-4938-0)
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 0743249380 / 0-7432-4938-0)
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Brand Portfolio Strategy (ISBN: 9780743249386)
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