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Competitive Advantage

MICHAEL E. PORTER

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MICHAEL E. PORTER Author
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ISBN 10: 0743260872 ISBN 13: 9780743260879
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MICHAEL E. PORTER Author
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Book Description FREE PRESS. Book Condition: New. 0743260872 Brand New. Choose Expedited shipping for delivery in 3-5 business days. All books shipped promptly with tracking number. We may ship the books from multiple warehouses across the globe depending upon inventory. We may ship to PO Box, APO , FPO Address. Customer satisfaction guaranteed! All queries answered within 24 hours. Bookseller Inventory # SS-9780743260879

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MICHAEL E. PORTER Author
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Book Description Simon Schuster Ltd, United Kingdom, 2004. Paperback. Book Condition: New. New edition. 232 x 154 mm. Language: English Brand New Book. COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter s groundbreaking concept of the value chain disaggregates a company into activities , or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company s relative cost position. Porter s value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases competitive advantage and sustainable competitive advantage have become commonplace is testimony to the power of Porter s ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter s work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable. Bookseller Inventory # AAU9780743260879

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MICHAEL E. PORTER Author
Published by Simon Schuster Ltd, United Kingdom (2004)
ISBN 10: 0743260872 ISBN 13: 9780743260879
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Book Description Simon Schuster Ltd, United Kingdom, 2004. Paperback. Book Condition: New. New edition. 232 x 154 mm. Language: English Brand New Book. COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter s groundbreaking concept of the value chain disaggregates a company into activities , or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company s relative cost position. Porter s value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases competitive advantage and sustainable competitive advantage have become commonplace is testimony to the power of Porter s ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter s work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable. Bookseller Inventory # AAU9780743260879

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MICHAEL E. PORTER Author
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MICHAEL E. PORTER Author
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Book Description 2004. Book Condition: New. Bookseller Inventory # EA9780743260879

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