9780743267847
Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound
Philip Kotler
ISBN 13: 9780743267847
Publisher: Free Pr
Publication Date: 2005
Binding: Hardcover
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Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to establish an effective marketing approach. By the author of BRANDchild.
Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound: Search Results
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BRAND sense (ISBN: 0743267842 / 0-7432-6784-2) Kotler, Philip Quantity Available: 1
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BRAND sense (ISBN: 0743267842 / 0-7432-6784-2) Kotler, Philip Quantity Available: 1
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BRAND sense (ISBN: 0743267842 / 0-7432-6784-2) Kotler, Philip Quantity Available: 7
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Brand Sense: How To Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound (ISBN: 0743267842 / 0-7432-6784-2) Kotler, Philip Quantity Available: 5
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Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound (ISBN: 9780743267847) Kotler, Philip Quantity Available: 1
Book Description: SIMON SCHUSTER, United States, 2005. Other book format. Book Condition: New. 237 x 171 mm. Brand New Book. International business legend Martin Lindstrom reveals what the world's most successful branding companies do differently - integrating touch, taste, smell, sight, and sound - with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, Brand Sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness.Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, this book reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore. Bookseller Inventory # AAC9780743267847 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Brand Sense: Sensory Secrets Behind the Stuff We Buy (Hardcover) (ISBN: 0743267842 / 0-7432-6784-2) Kotler, Philip Quantity Available: 1
Book Description: 2005. Hardcover. Book Condition: New. 171mm x 24mm x 237mm. Hardcover. In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.408. Bookseller Inventory # 9780743267847 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Brand Sense : Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound (ISBN: 0743267842 / 0-7432-6784-2) Kotler, Philip Quantity Available: 1
Book Description: Simon & Schuster. Book Condition: BRAND NEW. BRAND NEW Hardcover Publisher List Price= $27 A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 611073 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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