9780743267847

Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound

ISBN 10: 0743267842 / 0-7432-6784-2
ISBN 13: 9780743267847
Publisher: Free Pr
Publication Date: 2005
Binding: Hardcover
Editorial Reviews:
Synopsis:
Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to establish an effective marketing approach. By the author of BRANDchild.

 

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BRAND sense (ISBN: 0743267842 / 0-7432-6784-2)
Kotler, Philip
ISBN 10: 0743267842
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Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound (ISBN: 9780743267847)
Kotler, Philip
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Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound (ISBN: 9780743267847)
Kotler, Philip
ISBN 10: 0743267842
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BRAND sense (ISBN: 9780743267847)
Kotler, Philip
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Kotler, Philip
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Kotler, Philip
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