9780743267847
Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound
Philip Kotler
ISBN 13: 9780743267847
Publisher: Free Pr
Publication Date: 2005
Binding: Hardcover
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Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to establish an effective marketing approach. By the author of BRANDchild.
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BRAND sense (ISBN: 0743267842 / 0-7432-6784-2) Kotler, Philip Quantity Available: 1
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BRAND sense: Sensory Secrets Behind the Stuff We Buy (ISBN: 9780743267847) Kotler, Philip Quantity Available: 3
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Brand Sense : Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound (ISBN: 0743267842 / 0-7432-6784-2) Kotler, Philip Quantity Available: 1
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Brand Sense: Sensory Secrets Behind the Stuff We Buy (ISBN: 0743267842 / 0-7432-6784-2) Kotler, Philip Quantity Available: 1
Book Description: 2005. Hardcover. Book Condition: New. 171mm x 24mm x 237mm. 256 pages. 0.408. Bookseller Inventory # 9780743267847 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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