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"THE CLUETRAIN MANIFESTO is unique...in its refreshingly humanist orientation. Whereas many books attempt to analyze Internet phenomena in economic or cybernetic terms, the authors of THE CLUETRAIN MANIFESTO take an unabashedly narrative approach....[I]n a debate where the Internet economy is traditionally explicated in terms of 'value chains' and 'vertical integration,' this is a delightfully orthogonal point of view. Classicists and anthropologists have long declared storytelling the main event in human culture, but seldom has it been advanced as an issue of such immediate economic urgency. But the most striking feature of this book is its sheer exuberance. This isn't so much a scholarly, constructed, fussed-over opus as much as a collection of related broadsides colluding in a rollicking, tag-team pummel-fest of the (until recently) powers-that-be--or a giddy, extended riff on the end of an ice age."

Thomas Scoville, Salon, 02/01/2000

"Like most polemics, THE CLUETRAIN MANIFESTO has its limitations....Some of the ideas, while provocative, are nonsense....But for every wacky idea, there are 10 good, thought-provoking ones....If you are a raving radical about the Internet, you'll find the authors to be kindred spirits. Even if youıre not, the book provokes new ways of thinking about business. It may even turn you into one of those radicals."

Eric Nee, Context, 2000

The Cluetrain Manifesto: The End of Business As Usual: Search Results