Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice) - Softcover

Gregory, Anne

3.73

30 ratings by Goodreads

9780749451080: Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)

Softcover

ISBN 10: 0749451084 ISBN 13: 9780749451080

Publisher: Kogan Page, 2010

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Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners, with examples and case studies ranging from The Olympic Bid to manage the ongoing development of a program in a structured way to benefit both the organization and its clients.

Practical and easy to read, this book demonstrates a 12-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review. By using the techniques present here, and with free supporting online material, public relations practitioners will be able to drive events rather than be driven by them.

Endorsed by the Chartered Institute of Public Relations, this book is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process. For free online support material go to:

www.koganpage.com/PlanningAndManaingPublicRelationsCampaigns

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About the Author:

Professor Anne Gregory is the UK's only full-time professor of public relations and a leading international academic. She is Director of the Centre for Public Relations Studies in the Faculty of Business and Law at Leeds Metropolitan University. Before becoming an academic, Anne spent many years in public relations practice and has experience at a senior level both in-house and in consultancy. She remains involved in consultancy work and is adviser at board level to a number of large organizations. Anne is series editor for the PR in Practice books and author of Public Relations in Practice in this series (also published by Kogan Page).

Review:

Praise for the previous edition: "Probably the best how-to guide for students and practitioners alike."--Philip Young "Senior lecturer in PR and Media Ethics, University of Sunderland ""

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