The Business Plan Workbook: The Definitive Guide to Researching, Writing Up and Presenting a Winning Plan - Softcover

9780749452315: The Business Plan Workbook: The Definitive Guide to Researching, Writing Up and Presenting a Winning Plan
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Without a business plan, no bank, venture capital house, or corporate parent will consider finance for a start up, expansion or venture funding.

 

Written for entrepreneurs, executives, and students, The Business Plan Workbook is a guide to all aspects of business planning.  Based on methodology developed at the Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples in this edition have been updated and include a cross-section of businesses at various stages in their development.

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About the Author:
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co-authored ten books in the Dummies series. His books have been published by the BBC, The Economist, John Wiley and Kogan Page. Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi-plant and multi-country operations, he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School. He has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook and Cut Costs Not Corners (Kogan Page).
Review:
""More so than competing, simpler books, it provides the in-depth tools for analysis and review."" - The Midwest Book Review

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  • PublisherKogan Page
  • Publication date2008
  • ISBN 10 0749452315
  • ISBN 13 9780749452315
  • BindingPaperback
  • Edition number6
  • Number of pages416
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Book Description Paperback. Condition: Very Good. Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002407811

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