The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property - Hardcover

Jolly, Adam; Philpott, Jeremy

9780749455910: The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property

Hardcover

ISBN 10: 0749455918 ISBN 13: 9780749455910

Publisher: Kogan Page, 2009

When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. But in Europe, the process of commercializing IP remains fraught with difficulties. Although there has been significant progress in developing a unified system, there are major differences in the application and interpretation of IP rights in each national jurisdiction.

Produced in association with the European Patent Office, The Handbook of European Intellectual Property Management shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, build a brand, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical and easy-to-follow account of how businesses can put IP at the heart of their business and manage it as an asset.

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About the Author:

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Innovation Handbook, The Growing Business Handbook and The Handbook of European Intellectual Property Management (all published by Kogan Page).

Review:

This book goes beyond a dry treatment of IP issues and provides a wide-ranging and detailed practical treatment ideal for the practitioner involved in the business of patents and innovation. Gwilym Roberts, Partner, Kilburn & Strode LLP, London

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