Advertising Made Simple (Made Simple Books) - Softcover
The new edition has been substantially rewritten to take account of the considerable changes in the advertising industry over the last decade. In particular, the chapters dealing with legislation and media issues are now fully up-tp-date, and there is a new section of creative advertising, incorporating layout and typography, copywriting, making TV and radio commercials, and the major printing processes.
"synopsis" may belong to another edition of this title.
About the Author:
Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.
"About this title" may belong to another edition of this title.
- PublisherMade Simple
- Publication date1992
- ISBN 10 0750603259
- ISBN 13 9780750603256
- BindingPaperback
- Edition number5
- Rating
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Book Description Paperback. Condition: Very Good. Advertising Made Simple (Made Simple Books) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750603256
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Advertising Made Simple (Made Simple Books)
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750603256
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Advertising Made Simple (Made Simple Books)
Published by
Made Simple
(1992)
ISBN 10: 0750603259
ISBN 13: 9780750603256
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Softcover
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Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38466205-20
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Advertising Made Simple (Made Simple Books)
Published by
Made Simple
(1992)
ISBN 10: 0750603259
ISBN 13: 9780750603256
Used
Softcover
Quantity: 1
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Book Description Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 44934571-75
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