Jefkins, Frank Public Relations Techniques ISBN 13: 9780750615631

Public Relations Techniques - Softcover

9780750615631: Public Relations Techniques
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This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses of video, new codes of practice, the recent research findings of numerous PR bodies and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non-commercial organisations.
As recipient of the Stephen Tallents Medal of the Institute of Public Relations for `exceptional achievement in, and contribution to public relations practice' Frank Jefkins is uniquely qualified to write this comprehensive, detailed and practical book covering all aspects of public relations. The new edition now covers the two CAM Diploma PR papers and includes past examination papers.
Covers the two CAM Diploma PR papers and includes past exam papers
Definitive guide to public relations management
Revised to include references to changes in the 1990's

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From the Publisher:
As recipient of the Stephen Tallents Medal of the Institute of Public Relations for `exceptional achievement in, and contribution to public relations practice' Frank Jefkins is uniquely qualified to write this comprehensive, detailed and practical book covering all aspects of public relations. The new edition now covers the two CAM Diploma PR papers and includes past examination papers.
About the Author:
Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.

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  • PublisherRbhp Trade Group
  • Publication date1994
  • ISBN 10 075061563X
  • ISBN 13 9780750615631
  • BindingPaperback
  • Number of pages480
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