The Royal Mail Guide to Direct Mail for Small Businesses (Cima Professional Handbook Series) - Softcover

Thomas, Brian; Unknown, Author

9780750627474: The Royal Mail Guide to Direct Mail for Small Businesses (Cima Professional Handbook Series)

Softcover

ISBN 10: 0750627476 ISBN 13: 9780750627474

Publisher: Butterworth-Heinemann, 1997

The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign.
The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an
indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on:- * Identifying your best customers * Reaching potential prospects *
Building your own cost effective mailing lists * Generating more business through effective copywriting * Planning and monitoring your campaign and * Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.

"synopsis" may belong to another edition of this title.

About the Author:

Brian Thomas is former CEO, Saatchi & Saatchi Direct and Ogilvy & Mather Direct; and a CIM Course Director and Senior Consultant Lecturer, Institute of Direct Marketing.

Review:

'...a DIY manual for managers, packed with tips and takes the reader through every stage of a direct mail campaign.' - The Bookseller, March 1996

'..a practical approach.'

"About this title" may belong to another edition of this title.