9780750654203
Wine Marketing: A Practical Guide
C. Michael Hall; Richard Mitchell
ISBN 13: 9780750654203
Publisher: Butterworth-Heinemann
Publication Date: 2007
Binding: Softcover
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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this bok is on the practicalities of wine marketing. Each chapter includes the folliowing invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.
* International case studies and examples to demonstrate real-life practice.
* A variety of features to facilitate learning and allow self-evaluation.
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Wine Marketing: A Practical Guide (Paperback) (ISBN: 9780750654203) Hall, C. Michael;Mitchell, Richard Quantity Available: 1
Book Description: Taylor Francis Ltd, United Kingdom, 2007. Paperback. Book Condition: New. 234 x 165 mm. Brand New Book with Free Worldwide Delivery. Whilst "Wine Marketing: A Practical Guide" also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: 'How to' and 'how not to' case studies based on international examples; a guide to further reading and websites; 'issues to consider when marketing' section as a means of self-evaluation. "Wine Marketing" systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. It offers a systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry. It incorporates international case studies and examples to demonstrate real-life practice and a variety of features to facilitate learning and allow self-evaluation. Bookseller Inventory # AA69780750654203 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Wine Marketing (ISBN: 9780750654203) Hall, C. Michael;Mitchell, Richard Quantity Available: 2
Book Description: Taylor and Francis Ltd, 2007. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # BB-9780750654203 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Wine Marketing (ISBN: 9780750654203) Hall, C. Michael;Mitchell, Richard Quantity Available: 4
Book Description: Routledge, 2007. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FT-9780750654203 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Wine Marketing: A Practical Guide (ISBN: 9780750654203) Hall, C. Michael;Mitchell, Richard Quantity Available: 1
Book Description: A Butterworth-Heinemann Title, 2007. Paperback. Book Condition: New. Bookseller Inventory # ST0750654201 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Wine Marketing: A Practical Guide (ISBN: 9780750654203) Hall, C. Michael;Mitchell, Richard Quantity Available: 2
Book Description: Taylor & Francis Ltd. Paperback. Book Condition: new. BRAND NEW, Wine Marketing: A Practical Guide, C. Michael Hall, Richard Mitchell, Whilst "Wine Marketing: A Practical Guide" also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: 'How to' and 'how not to' case studies based on international examples; a guide to further reading and websites; 'issues to consider when marketing' section as a means of self-evaluation. "Wine Marketing" systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. It offers a systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry. It incorporates international case studies and examples to demonstrate real-life practice and a variety of features to facilitate learning and allow self-evaluation. Bookseller Inventory # B9780750654203 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Wine Marketing (ISBN: 9780750654203) Hall, C. Michael;Mitchell, Richard Quantity Available: 4
Book Description: Butterworth-Heinemann Ltd, Oxford, 2007. Book Condition: New. Bookseller Inventory # 4621535 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Wine Marketing (ISBN: 0750654201 / 0-7506-5420-1) Hall, C. Michael;Mitchell, Richard Quantity Available: 9
Book Description: Taylor and Francis(Routledge), 2007. Paperback. Book Condition: New. (376 pages) Whist Wine Marketing: a practica guide aso ooks at theory and existing research, the main focus of this book is on the practicaities of wine marketing. Each chapter incudes the foowing invauabe features: * 'How to' and 'how not to' case studies based on internationa exampes * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of sef-evauation 'Wine Marketing' systematicay outines the major issues invoved in the production and marketing of wine. Its accessibe and cear-sighted approach makes it an invauabe guide for everyone in the fied.From vine to tabe, Wine and the wine industry, The business environment, The vine, The winery, The wine region, Getting the wine to the tabe: whoesae distribution channes, Seing wine for the tabe: the retai sector, The tabe: post-retai, To Market to market. (Paperback). Bookseller Inventory # AG0750654201 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Wine Marketing (ISBN: 9780750654203) Hall, C. Michael;Mitchell, Richard Quantity Available: 4
Book Description: Routledge, 2007. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FT-9780750654203 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Wine Marketing (ISBN: 0750654201 / 0-7506-5420-1) Hall, C. Michael;Mitchell, Richard Quantity Available: 1
Book Description: Taylor & Francis Ltd Butterworth-Heinemann Ltd, 2007. paperback. Book Condition: New. *** NEW COPY *** TITLE SHIPPED FROM UK *** Binding paperback Wine Marketing: a practical guide is vital for those studying and working in the wine industry. It takes the reader through the various stages of wine production, distribution and sales, applying eight 'P's of marketing developed by the authors to. Bookseller Inventory # 0750654201 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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