9780750680677

Book Description: Taylor Francis Ltd, United Kingdom, 2006. Paperback. Book Condition: New. 2nd Revised edition. 246 x 189 mm. Brand New Book with Free Worldwide Delivery. E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. "Total e-Mail Marketing, 2/e" draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: planning effective, integrated e-mail campaigns and e-newsletters; how to rapidly build a quality house list and select the best tools to manage it; ethical and legal constraints in a fast-moving sector; design and write HTML and text format e-mails for maximum response; getting through the SPAM filters to maximize deliverability; targeting, personalizing, measuring and improving e-mail campaigns; integrating emerging technologies like blogs, RSS and mobile messaging; and, practical dos and don'ts.A vital supplement to the author's book "e-Marketing eXcellence", also in its 2nd edition and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results. This is completely updated edition of the bestselling e-mail marketing handbook. Brand new examples reflect the latest best practice in this fast-moving area. Tried-and-tested structure offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail. Bookseller Inventory # AAU9780750680677

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Book Description: Routledge, 2006. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FT-9780750680677

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Book Description: Butterworth - Heinemann, 2006. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # BB-9780750680677

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Book Description: Taylor & Francis Ltd. Paperback. Book Condition: new. BRAND NEW, Total E-mail Marketing: Maximizing Your Results from Integrated E-marketing (2nd Revised edition), Dave Chaffey, E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. "Total e-Mail Marketing, 2/e" draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: planning effective, integrated e-mail campaigns and e-newsletters; how to rapidly build a quality house list and select the best tools to manage it; ethical and legal constraints in a fast-moving sector; design and write HTML and text format e-mails for maximum response; getting through the SPAM filters to maximize deliverability; targeting, personalizing, measuring and improving e-mail campaigns; integrating emerging technologies like blogs, RSS and mobile messaging; and, practical dos and don'ts. A vital supplement to the author's book "e-Marketing eXcellence", also in its 2nd edition and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results. This is completely updated edition of the bestselling e-mail marketing handbook. Brand new examples reflect the latest best practice in this fast-moving area. Tried-and-tested structure offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail. Bookseller Inventory # B9780750680677

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Book Description: Butterworth-Heinemann Ltd, Oxford, 2006. Book Condition: New. Bookseller Inventory # 3754255

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Book Description: Taylor and Francis(Routledge), 2006. Paperback. Book Condition: New. REV Edition Number is 2. 9.685 by 7.441 inches. (296 pages) E-mai is a powerfu marketing communications too which exces at deveoping reationships with existing customers and acquiring new customers. This second edition buids on the author’s successfu formua, describing a practica approach to e-mai marketing for a marketers ooking to expoit its potentia or take their e-mai to the next eve. Tota e-Mai Marketing 2e draws on expertise and atest exampes from eading European practitioners to detai practica tips to improve campaign resuts. Packed with brand new case studies and checkists to get you started or improve on past campaigns, the book covers a aspects of e-mai marketing, incuding: * Panning effective, integrated e-mai campaigns and e-newsetters * How to rapidy buid a quaity house ist and seect the best toos to manage it * Ethica and ega constraints in a fast-moving sector * Design and write HTML and text format e-mais for maximum response * Getting through the SPAM fiters to maximize deiverabiity * Targeting, personaizing, measuring and improving e-mai campaigns * Integrating emerging technoogies ike bogs, RSS and mobie messaging * Practica dos and don’ts A vita suppement to the author’s book e-Marketing eXceence, aso in its 2nd editon and co-written with PR Smith, this text is reevant to a marketers – speciaizing in e-marketing or not – as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing resuts.Why Tota e-mai marketing?, How is the book structured?, Who is this book for?, Learning features, Preface to second edition, Acknowedgements, Chapter 1 Introduction, Modeing and measuring e-mai marketing effectiveness, Why e-mai marketing matters, Why e-mai marketing beats Direct Mai, Why e-mai marketing beats web site-based marketing, Why ‘Tota e-mai marketing’?, Meeting the chaenges of tota e-mai marketing, Chapter 2 E-mai marketing fundamentas, Introduction, Permission marketing, E-permission marketing principes, Lega constraints, Customer reationship management (CRM), Onine CRM, Personaisation and mass customisation: References, Chapter 3 E-mai campaign panning, Introduction, Objective setting, E-mai campaign budgeting, Campaign design – Targeting – Offer – Timing – Creative, Campaign Integration, The creative brief, Measurement, Continuous improvement of campaigns, Testing, Campaign management and resourcing, References, Web inks, Chapter 4 E-mai for customer acquisition, Introduction, Buiding a house e-mai ist, Using e-mai marketing to support customer acquisition, Web-based customer acquisition strategy- 1. Devise incentives (s), 2. Use onine and offine communications to drive traffic to the web site, 3. Revise web site design to emphasise offer, 4. Define profiing needs and capture form, 5. Seect permission eves - what does opt-in reay mean?, 6. Draw-up privacy statement, 7. Define the opt-out, 8. Foow-up registration, Measuring acquisition effectiveness, References, Chapter 5 Using e-mai for customer retention, Introduction, Success factors for onine retention, Panning retention, Targeting approaches, RFM anaysis, E-newsetters – defining and refining, References, Chapter 6 Crafting e-mai creative, Introduction, Understanding consumers e-mai behaviour, E-mai usage constraints, E-mai creative structure, E-mai headers, Banner and headine, E-mai creative formatting, E-newsetter design, Copywriting for E-mai, Landing pages, Testing creative, How not to do it , References, Web inks, Chapter 7 E-mai marketing management, Seecting soution providers, Managing a campaign, Choosing e-mai management software and services, Managing the house ist, Managing inbound e-mai, References, Web inks, Chapter 8 E-mai marketing chaenges Improving deiverabiity, Touch frequency, Rich media e-mais, Messaging through mobie or wireess access devices, Reay Simpe Syndication, References, Web inks Edition REV Edition Number is 2 (Paperback). Bookseller Inventory # AG0750680679

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Book Description: Routledge, 2006. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FT-9780750680677

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Book Description: 2006. Paperback. Book Condition: New. 2nd. 188mm x 17mm x 244mm. 275 pages. 0.581. Bookseller Inventory # 9780750680677

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Book Description: 806. Book Condition: New. Bookseller Inventory # EA9780750680677

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Book Description: Butterworth-Heinemann, 2006. Paperback. Book Condition: Brand New. 2nd edition. 275 pages. 9.25x7.25x0.75 inches. In Stock. Bookseller Inventory # __0750680679

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