9780750689458
eMarketing eXcellence: Planning and Optimising Your Digital Marketing
Dave Chaffey; P. R. Smith; Paul Smith
ISBN 13: 9780750689458
Publisher: Butterworth-Heinemann
Publication Date: 2008
Binding: Softcover
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Emarketing Excellence (ISBN: 0750689455 / 0-7506-8945-5) Chaffey, Dave;Smith, P. R.;Smith, Paul Quantity Available: 10
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eMarketing eXcellence, Planning and Optimising your Digital Marketing: REV Edition Number is 3 (ISBN: 0750689455 / 0-7506-8945-5) Chaffey, Dave;Smith, P. R.;Smith, Paul Quantity Available: 9
Book Description: Taylor and Francis(Routledge), 2008. Paperback. Book Condition: New. REV Edition Number is 3. 9.685 by 7.441 inches. (528 pages) eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.Preface, Preface to the second edition, Acknowledgements, Chapter 1: Introduction to e-marketing, Chapter 2: ReMix, Chapter 3: E-models, Chapter 4: E-customers, Chapter 5: E-tools, Chapter 6: Site design, Chapter 7: Traffic building, Chapter 8: E-CRM, Chapter 9: E-business, Chapter 10: E-planning, Glossary, Index. Please note - each chapter includes: Introduction, Chapter Summary, References, Further Reading, Web Links, Self-test eMarketing eXcellence successfully combines breadth of subject mater with a depth that gives the reader more than a superficial understanding of the issues. Smith and Chaffey have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment Danny Meadows-Klue, President of Interactive Advertising Bureau (Europe) Edition REV Edition Number is 3 (Paperback). Bookseller Inventory # AG0750689455 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: A Butterworth-Heinemann Title 2008-05-15, 2008. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-BER-00145725 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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EMarketing EXcellence: Planning and Optimising Your Digital Marketing (Paperback) (ISBN: 9780750689458) Chaffey, Dave;Smith, P. R.;Smith, Paul Quantity Available: 1
Book Description: Taylor Francis Ltd, United Kingdom, 2008. Paperback. Book Condition: New. 3rd Revised edition. 246 x 189 mm. Brand New Book with Free Worldwide Delivery. "eMarketing eXcellence, Third Edition" has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: draw up an outline e-marketing plan; evaluate and apply e-marketing principles and models; integrate online and offline communications; implement customer-driven e-marketing; reduce costly trial and error; measure and enhance your e-marketing; and, drive your e-business forward. Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC[registered] planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, "eMarketing eXcellence, Third Edition" provides a vital reference point for all students and managers involved in marketing strategy and implementation. Learn how to create a digital marketing strategy and get better campaign results. This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion. Each chapter is structured with the following fantastic features: introduction; chapter summary; references; further reading; web links; self-test; and, eMarketing practitioner interviews. Bookseller Inventory # AAU9780750689458 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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EMarketing EXcellence (ISBN: 0750689455 / 0-7506-8945-5) Chaffey, Dave;Smith, P. R.;Smith, Paul Quantity Available: 1
Book Description: Taylor & Francis Ltd Butterworth-Heinemann Ltd, 2008. paperback. Book Condition: New. *** NEW COPY *** TITLE SHIPPED FROM UK *** Binding paperback A guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with creative use of new digital communications. It is designed to support both marketers who are integrating e-marketing into. Bookseller Inventory # 0750689455 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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