9780754619314
Sports and City Marketing in European Cities
Leo Van Den Berg; Leo Van Den Berg; Erik Braun; Alexander H. J. Otgaar
ISBN 13: 9780754619314
Publisher: Ashgate Pub Ltd
Publication Date: 2002
Binding: Hardcover
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Sports and City Marketing in European Cities: Search Results
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Sports and City Marketing in European Cities (ISBN: 9780754619314) Berg, Leo Van Den;Van Den Berg, Leo;Braun, Erik;Otgaar, Alexander H. J. Quantity Available: 5
Book Description: Ashgate Publishing Group. Hardback. Book Condition: new. BRAND NEW, Sports and City Marketing in European Cities, Leo Van Den Berg, Erik Braun, Alexander H.J. Otgaar, Leo Van den Berg, This work investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing. Bookseller Inventory # B9780754619314 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sports and City Marketing in European Cities (Hardback) (ISBN: 9780754619314) Berg, Leo Van Den;Van Den Berg, Leo;Braun, Erik;Otgaar, Alexander H. J. Quantity Available: 1
Book Description: Ashgate Publishing Group, United States, 2002. Hardback. Book Condition: New. 156 x 223 mm. Brand New Book with Free Worldwide Delivery. In an increasingly globalizing and commercialising world, sport is now watched by many millions via satellite where once it would only have been seen by a few thousand on the terraces. This mass global audience is invited not only to watch the sporting event, but also to "visit" the city where it takes place. Such events thereby may well help to promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This book investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. It suggests that a co-operative approach between a wide range of interested parties is prerequisite to the effective use of sports in city marketing. Bookseller Inventory # AA69780754619314 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sports and City Marketing in European Cities (ISBN: 9780754619314) Berg, Leo Van Den;Van Den Berg, Leo;Braun, Erik;Otgaar, Alexander H. J. Quantity Available: 9
Book Description: Ashgate Publishing Limited, Aldershot, 2002. Book Condition: New. Bookseller Inventory # 2905280 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sports and City Marketing in European Cities (ISBN: 0754619311 / 0-7546-1931-1) Berg, Leo Van Den;Van Den Berg, Leo;Braun, Erik;Otgaar, Alexander H. J. Quantity Available: > 20
Book Description: Ashgate Pub Ltd, 2002. Hardcover. Book Condition: Brand New. 125 pages. 8.75x6.25x0.75 inches. In Stock. Bookseller Inventory # __0754619311 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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