9780761525325

Deep Branding on the Internet: Applying Heat and Pressure Online to Ensure a Lasting Brand

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ISBN 10: 0761525327 / 0-7615-2532-7
ISBN 13: 9780761525325
Publisher: Prima Pub
Publication Date: 2000
Binding: Hardcover
Editorial Reviews:
Synopsis:

The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. But the Web is certainly no magic bullet, and setting your business apart requires that you understand exactly how the Internet fits in with all the other elements of your company's growth strategy. Inside, two experts reveal their knowledge of how to deepen and profit from brands in the era of the Internet. Using examples of established companies both large and small, Marc Braunstein and Edward H. Levine trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty.


 

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Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand (ISBN: 0761525327 / 0-7615-2532-7)
Braunstein, Marc;Levine, Ned;Levine, Edward
ISBN 10: 0761525327
ISBN 13: 9780761525325
Bookseller: Poverty Hill Books (La Grange, IL, U.S.A.)
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Book Description: Prima Lifestyles, 2000. Hardcover. Book Condition: New. HARDCOVER, BRAND NEW COPY, Perfect Shape, No Black Remainder Mark, 499-609shipped with USPS tracking and delivery confirmation, International Orders shipped Global Priority Air Mail, Handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails . Our customer service is friendly and we comply with all Abebooks.com return policies. Bookseller Inventory # 0906230107

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Deep Branding on the Internet Applying Heat and Pressure Online to Ensure a Lasting Brand (ISBN: 9780761525325)
Braunstein, Marc;Levine, Ned;Levine, Edward
ISBN 10: 0761525327
ISBN 13: 9780761525325
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Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand (ISBN: 0761525327 / 0-7615-2532-7)
Braunstein, Marc;Levine, Ned;Levine, Edward
ISBN 10: 0761525327
ISBN 13: 9780761525325
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