Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements:
- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.
- Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses.
- Collaborative Approach updated to address the latest ways to implement the empowerment and action research.
- Budgeting how to more effectively budget for a focus group
- Coding how to more effectively use existing software packages to code and analyze the results of a focus group.
"synopsis" may belong to another edition of this title.
"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner."
Author: Judith Berkowitz"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start."
Source: Nursing Times"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard."
Author: Richard A. Krueger & Mary Anne Casey Source: From Preface"About this title" may belong to another edition of this title.
Shipping:
US$ 4.00
Within U.S.A.
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0761920714
Book Description Condition: new. Seller Inventory # FrontCover0761920714
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0761920714
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0761920714
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.15. Seller Inventory # Q-0761920714
Book Description Condition: New. Seller Inventory # XAF1--005