9780761922698
Qualitative Methods for Marketplace Research
Shay Sayre
ISBN 13: 9780761922698
Publisher: Sage Pubns
Publication Date: 2001
Binding: Hardcover
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Qualitative Methods for Marketplace Research is the only text of its kind on the market today. Designed especially for students and practitioners, this book provides marketers, communicators and researchers with the effective data collection and analysis techniques. It explains how to use visual and verbal text as tools for understanding consumers and audiences in their natural environment as well as in controlled situations. Borrowing techniques from anthropology, sociology, psychology and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies. Essential for understanding text-based consumption behavior, this book is a must for anyone who will conduct marketplace research in the 21st century.
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Qualitative Methods for Marketplace Research (ISBN: 0761922695 / 0-7619-2269-5) Sayre, Shay Quantity Available: 2
Book Description: Sage Pubns, 2001. Hardcover. Book Condition: Brand New. 1st edition. 255 pages. 9.50x6.25x0.75 inches. In Stock. Bookseller Inventory # 0761922695 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Qualitative Methods for Marketplace Research (ISBN: 0761922695 / 0-7619-2269-5) Sayre, Shay Quantity Available: 3
Book Description: Sage Publications. Book Condition: New. pp. 272. Bookseller Inventory # 8338224 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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