9780761922704
Qualitative Methods for Marketplace Research
Shay Sayre
ISBN 13: 9780761922704
Publisher: Sage Pubns
Publication Date: 2001
Binding: Softcover
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Qualitative Methods for Marketplace Research is the only text of its kind on the market today. Designed especially for students and practitioners, this book provides marketers, communicators and researchers with the effective data collection and analysis techniques. It explains how to use visual and verbal text as tools for understanding consumers and audiences in their natural environment as well as in controlled situations. Borrowing techniques from anthropology, sociology, psychology and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies. Essential for understanding text-based consumption behavior, this book is a must for anyone who will conduct marketplace research in the 21st century.
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Book Description: Sage Publications Ltd, United Kingdom, 2001. Paperback. Book Condition: New. abridged edition. 229 x 152 mm. Brand New Book with Free Worldwide Delivery. This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies. Bookseller Inventory # AAX9780761922704 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Qualitative Methods for Marketplace Research (abridged edition) (ISBN: 9780761922704) Sayre, Shay Quantity Available: > 20
Book Description: SAGE Publications Ltd. Paperback. Book Condition: new. BRAND NEW, Qualitative Methods for Marketplace Research (abridged edition), Shay Sayre, This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies. Bookseller Inventory # B9780761922704 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Qualitative Methods for Marketplace Research (ISBN: 9780761922704) Sayre, Shay Quantity Available: > 20
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Qualitative Methods for Marketplace Research (ISBN: 9780761922704) Sayre, Shay Quantity Available: > 20
Book Description: SAGE Publications Inc, Thousand Oaks, 2001. Book Condition: New. Bookseller Inventory # 829626 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Qualitative Methods for Marketplace Research (ISBN: 0761922709 / 0-7619-2270-9) Sayre, Shay Quantity Available: 3
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Book Description: 2001. Paperback. Book Condition: New. 153mm x 14mm x 233mm. 272 pages. 0.367. Bookseller Inventory # 9780761922704 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Qualitative Methods for Marketplace Research (ISBN: 0761922709 / 0-7619-2270-9) Sayre, Shay Quantity Available: 1
Book Description: 2001. Paperback. Book Condition: New. 153mm x 14mm x 233mm. 272 pages. 0.367. Bookseller Inventory # 9780761922704 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: Sage Pubns, 2001. Paperback. Book Condition: Brand New. 1st edition. 255 pages. 8.75x6.00x0.50 inches. In Stock. Bookseller Inventory # 0761922709 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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