The Craft of Copywriting - Softcover
Written by a professional copywriter and trainer who rose to become the creative director of one of India`s leading advertising agency, this unique book provides provides an insider`s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and `secrets` that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of `guest` pieces by some of India`s advertising `greats`, such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes.
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- PublisherSAGE Publications Pvt. Ltd
- Publication date2000
- ISBN 10 0761994246
- ISBN 13 9780761994244
- BindingPaperback
- Edition number1
- Number of pages288
- Rating
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THE CRAFT OF COPYWRITING
Published by
RESPONSE BOOKS, NEW DELHI, INDIA
(2000)
ISBN 10: 0761994246
ISBN 13: 9780761994244
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PAPERBACK
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Book Description PAPERBACK. Condition: VG. First Edition. some off-setting to pages 37-41, clean copy!. Seller Inventory # 033039
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The Craft of Copywriting
Published by
SAGE Publications Pvt. Ltd
(2000)
ISBN 10: 0761994246
ISBN 13: 9780761994244
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Softcover
Quantity: 1
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Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. Seller Inventory # 0761994246-2-3
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The Craft of Copywriting
Published by
SAGE Publications Pvt. Ltd
(2000)
ISBN 10: 0761994246
ISBN 13: 9780761994244
Used
Paperback
Quantity: 1
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Rating
Book Description Paperback. Condition: Very Good. Very Good. book. Seller Inventory # D8S0-3-M-0761994246-4
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The Craft of Copywriting
Published by
SAGE Publications Pvt. Ltd
(2000)
ISBN 10: 0761994246
ISBN 13: 9780761994244
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. Very Good. book. Seller Inventory # ERICA79107619942464
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