9780764577383

Building Your Business With Google for Dummies

Brad Hill

ISBN 10: 0764577387 / 0-7645-7738-7
ISBN 13: 9780764577383
Publisher: John Wiley & Sons
Publication Date: 2004

Editorial Reviews:
Synopsis:

  • The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
  • Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
  • From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
  • Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them