Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.
This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.
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Robert W. Bly has more than twenty-five years experience as a copywriter specializing in direct marketing. His clients include IBM, Lucent Technologies, Nortel Networks, and Sony. He has won numerous marketing awards and is the author of more than sixty books. Bob and his wife, Amy, have two sons.
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Book Description Thomas Nelson, 2007. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Reveals the pros and cons of blogging; the effect of blogging on writing and the printed word; and the effectiveness of blogging in its major applications - especially marketing, politics, and technology. Bookseller Inventory # ABE_book_new_078521576X
Book Description Thomas Nelson. Hardcover. Book Condition: New. 078521576X *BRAND NEW* Hardcover with perfect DJ. Fresh from the publisher with No remainder marks and No price tags. Bookseller Inventory # NEW576XWW
Book Description Thomas Nelson, 2007. Hardcover. Book Condition: New. Bookseller Inventory # DADAX078521576X
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97807852157691.0
Book Description Thomas Nelson, 2007. Hardcover. Book Condition: New. book. Bookseller Inventory # 078521576X
Book Description Thomas Nelson, 2007. Hardcover. Book Condition: New. Bookseller Inventory # P11078521576X
Book Description Nelson Business an imprint of Thomas Nelson Publishers, 2007. Hardcover. Book Condition: Brand New. 233 pages. 8.50x6.25x0.75 inches. In Stock. Bookseller Inventory # zk078521576X