9780787901370
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
ISBN 13: 9780787901370
Publisher: Jossey-Bass Inc Pub
Publication Date: 1995
Binding: Hardcover
Your Satisfaction is Guaranteed:
Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change.
Review:
"This cohesive, fascinating text could well be the '90's answer to Saul Alinsky's 'Rules for Radicals'."
NAPRA ReView, Spring, 1996
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (ISBN: 0787901377 / 0-7879-0137-7) Andreasen, Alan R. Quantity Available: 1
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (ISBN: 0787901377 / 0-7879-0137-7) Andreasen, Alan R. Quantity Available: 10
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Marketing Social Change: Changing Behaviour to Promote Health, Social Development and the Environment (Hardback) (ISBN: 9780787901370) Andreasen, Alan R. Quantity Available: 1
Book Description: John Wiley Sons Inc, United States, 1995. Hardback. Book Condition: New. 230 x 162 mm. Brand New Book with Free Worldwide Delivery. This important book offers a revolutionary approach to solving a range of social problems-drug use, smoking, unsafe sex, and overpopulation-by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world. Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer-who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan. Bookseller Inventory # AAU9780787901370 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Social Change: Changing Behaviour to Promote Health, Social Development and the Environment (ISBN: 9780787901370) Andreasen, Alan R. Quantity Available: 1
Book Description: John Wiley & Sons Inc. Hardback. Book Condition: new. BRAND NEW, Marketing Social Change: Changing Behaviour to Promote Health, Social Development and the Environment, Alan R. Andreasen, This important book offers a revolutionary approach to solving a range of social problems-drug use, smoking, unsafe sex, and overpopulation-by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world. Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer-who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan. Bookseller Inventory # B9780787901370 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (ISBN: 0787901377 / 0-7879-0137-7) Andreasen, Alan R. Quantity Available: > 20
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Marketing Social Change (ISBN: 9780787901370) Andreasen, Alan R. Quantity Available: 2
Book Description: Jossey Bass, 1995. Hardback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FW-9780787901370 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment (ISBN: 0787901377 / 0-7879-0137-7) Andreasen, Alan R. Quantity Available: 1
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