9780787963941
Brand Asset Management: Driving Profitable Growth Through Your Brands
Scott Davis
ISBN 13: 9780787963941
Publisher: Jossey-Bass Inc Pub
Publication Date: 2002
Binding: Softcover
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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
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Book Description: John Wiley Sons Inc, United States, 2002. Paperback. Book Condition: New. Subsequent. 230 x 151 mm. Brand New Book with Free Worldwide Delivery. "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University. Bookseller Inventory # AAC9780787963941 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management) (ISBN: 0787963941 / 0-7879-6394-1) Davis, Scott Quantity Available: 2
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Book Description: John Wiley & Sons. Book Condition: New. "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University. Bookseller Inventory # 7472247 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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